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Client Engagements

Consumer Goods Marketing Analytics

Food division of a $10+ Billion global consumer brands company

Developed models for brand driver and pricing analytics

Developed a solution for operationalizing models into a closed-loop marketing spend optimization process for marketing, sales and finance teams

Solution built using Hadoop, R and Tableau

Impact was simultaneous 5% increase in revenue and 8% reduction in marketing spend

 
Banking and Financial ServicesConsumer Marketing Analytics

Credit card unit of a large Banking and Financial Services company in South East Asia

RENI evaluated and implemented two Analytics Integrated Process for them

Flexi Installment Loans: Clustered customers into segments for targeting by transaction MCC codes in a given monthly cycle- provided recommendations on whom to target, when to target and what transactions to target for conversion to short-term loans (3x-8x increase in adoption)

Credit Line Increase: Using granular transactional data developed an ML integrated process to identify to best customers to target with Credit Line Increases that maximize return and minimize computed risk. Also provided a Customer Target Scoring solution to identify high revenue + opportunity customers

Processes operationalized using Hadoop, R and Tableau

 
High-Tech Supply Chain Strategy and Analytics

$50B+ global server, storage and networking products manufacturer

Developed future state networked supply chain strategy, capabilities model and IT architecture

Built a data lake to support various execution, planning and enterprise analytics processes

Data lake built using Hadoop, Vertica and Qlikview, ingesting data from internal SAP systems using HANA SLT, and external partner (ODMs, LSPs) systems

Real-time reports and insights provided to hundreds of users across the enterprise