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The emergence of new data sources, especially in the social media world, have dramatically affected the need for insightful and responsive analytics. Deep insights into the customer’s behavior and understanding their expectations should be part of every step of the customer’s journey – from awareness & purchaser through advocacy.
Nowhere in business is the balance between art & science more important. Our always-on marketing big data modeling insights and feedback bring the science to levels of detail that allows you to really leverage the art.
No space has more moving parts and more aspects of possible improvement than the supply chain, whether B2C or B2B. And both business models have a complex tie to Customer Analytics and Marketing Analytics. Analytics can generate proactive warnings through predictive actions to you help avoid supply chain disruptions.
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